CHRISTIAN MEDIA RESEARCH - Profiles

his portion of ProFiles has been designed as an easy reference source, in order to identify some of the ministries that carefully conceal their true agenda. In many cases, individuals other than the founder or figurehead of a particular ministry pursues media exposure in order to benefit their particular institution.

In such cases, the ministry may have an abysmal doctrinal stance, but that theological position is concealed in an effort to draw new traffic into their spiritual mousetrap. This type of chicanery is relatively common in radio interviews, wherein a spokesperson from an aberrant group seeks to be identified with a populist cause - thus ensuring a lack of critical scrutiny when radio listeners respond to their message.

At the same time, some fine Christian ministries are not always recognized under their ministry name, due to a higher name recognition of their primary leader. The Ministries section of ProFiles hopes to help make these connections for those who want to pursue the work of specific individuals.